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UW-Madison and Oscar Mayer to host the Premier Meat Science Conference

In a few weeks, more than 800 meat scientists from across the country will be gathering in Madison, Wisconsin for 67th Reciprocal Meat Conference (RMC) to celebrate American Meat Science Association’s (AMSA) 50th birthday, June 15-18. 

The 67th RMC hosts, University of Wisconsin-Madison and Oscar Mayer, a Kraft Foods brand, have created a setting that will facilitate continued technical discourse as well as ample time for networking, socializing and celebrating the success of all of our members. The RMC program planning committee has worked hard to establish a diverse program to address fundamental and applied questions in all of our varied disciplines.

“We are so pleased to be joining our neighbors at Oscar Mayer in co-hosting this important gathering for the meat industry,” said Kathryn VandenBosch, dean of the College of Agricultural and Life Sciences at UW-Madison. “UW meat scientists were part of a core group responsible for founding the AMSA more than 50 years ago with UW’s Dr. Robert Bray elected as the first AMSA President. We are pleased that the tradition of collaborating on scientifically-based solutions continues today.”

The AMSA 67th RMC will kick off at the beautiful Monona Terrace with a special session featuring AMSA past presidents. Leading into a powerful keynote presentation by Jayson Lusk, professor and the Willard Sparks Endowed Chair in the Agricultural Economics department at Oklahoma State University over “The Food Police: A Well-Fed Manifesto about the Politics of Your Plate.” The morning sessions will be followed by concurrent sessions exploring innovative strategies to control pathogenic E. coli; as well as an in depth look into the development ofDietary Guidelines for Americans, 2015 and color stability in fresh meats. After a full day of programming attends will head over to the Mallard’s Stadium for an evening of fellowship, celebration and competition with the annual softball tournament and student competitions.

Tuesday morning attendees will venture onto the University of Wisconsin-Madison campus where they will begin their day with concurrent sessions focusing on: novel technologies in processed meats manufacturing; muscle biology understanding of the role of muscle cells and their function; and sustaining animal and meat science extension programs. These sessions are designed to encourage interaction and healthy exchange of ideas among attendees. Morning sessions will set the stage for the discussion that will take place in the afternoon reciprocation sessions focusing on current industry issues and scientific innovations over a variety of topics.  Tuesday evening will conclude with the AMSA RMC Awards banquet bringing attendees together to recognize meat science professionals for their outstanding contributions in research, education, extension and industry outreach.

Jack Bobo, Senior Advisor for Biotechnology in the Bureau of Economic and Business Affairs at the U.S. Department of State, will lead the discussion on Wednesday morning with his presentation on “Can Agriculture Save the Planet before It Destroys It?” This will be a lively discussion on how in a hot, flat, hyper-connected world, social media may determine if agriculture will save the planet by 2050 or destroy it.

“Both a celebration of our remarkable past and a look ahead into our anticipated future the AMSA 67th RMC is guaranteed to honor our past and inspire our future” stated Robert Delmore, AMSA president and professor, Colorado State University.

The official website of the AMSA 67th RMC, www.meatscience.org/rmc includes registration, hotel information and detailed conference information.

About The American Meat Science Association

AMSA fosters community and professional development among individuals who create and apply science to efficiently provide safe and high quality meat (defined as red meat (beef, pork and lamb), poultry, fish/seafood and meat from other managed species).

About Kraft Foods Group

Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. The company’s iconic brands include Kraft, Capri Sun, Jell-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta. Kraft’s 22,500 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor’s 500 and the NASDAQ-100 indices. For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.

About University of Wisconsin-Madison College of Agricultural and Life Sciences

Established in 1889, the college carries out UW-Madison’s mission as a land-grant public university through excellence in teaching, research and public outreach across 19 academic fields, ranging from production agriculture to natural resources to social sciences to fundamental life sciences.

MEDIA CONTACTS:

AMSA: Deidrea Mabry, 773-913-2021, dmabry@meatscience.org

Oscar Mayer: Sydney Lindner, 847-646-4538, sydney.lindner@kraftfoods.com

University of Wisconsin-Madison: Jim Claus, 608-262-0875, clausjr@ansci.wisc.edu