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UW-Madison students take fourth in national marketing competition

A team of students from the University of Wisconsin-Madison has finished in fourth place at this year”s national marketing competition hosted by the National Agri-Marketing Association. The competition was held April 20-21 in Phoenix, Ariz.

“Every team participating in the marketing competition does an excellent job in developing a thorough marketing plan, a process that takes most teams the majority of the academic year to complete,” said Saundra Campbell, NAMA Careers Committee Chair. “Those teams that advanced to the finals truly did exceptional work on their projects.”

The UW-Madison team had 13 students involved with this year”s project to market EasyGrow, a cotton-based hydromulch. The team spent the last several months doing market research, writing the marketing plan and developing a presentation.

In the marketing competition, students decide on a project and develop a plan to successfully bring the product or service to the marketplace. In developing their marketing plan, students follow the same practices and principles used by marketing professionals. Teams submit a written plan summary prior to the competition and formally present their marketing plan to a panel of judges at the competition. The judges are marketing and agribusiness professionals.

Thirty student NAMA chapters participated in the marketing competition, which is part of the association”s annual conference and trade show. More than 350 student members attended the conference.

“The marketing competition is a great learning tool for these students and provides them with great practical experience,” said Campbell. “Our congratulations to University of Wisconsin-Madison for their exceptional work and success at the competition this year.”

The University of Wisconsin-Madison chapter was named third-place Outstanding Student Chapter and received the Chapter Management Innovative Idea Award. Their affiliate professional chapter, Badger NAMA, was awarded the Outstanding Professional Chapter.

In addition, University of Wisconsin-Madison NAMA members brought home $8,000 of $10,000 in scholarship money. Scholarships were awarded to Sarah Peters, Peggy Dierickx, Haley Mell, Susan Orth and Christine Lepple.
The top six marketing teams this year were: sixth place, Kansas State University; fifth place, University of Tennessee-Knoxville; fourth place, University of Wisconsin-Madison; third place, The Ohio State University; second place, Michigan State University; and first place, Purdue.