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UW-Madison Agri-Marketers Earn Double Victory

University of Wisconsin-Madison students competed as if their future careers were on the line at the annual convention of the National Agricultural Marketing Association last month in San Diego — and with good reason.

If you”re seeking a job marketing anything related to food and fiber, this huge event is the ideal place to showcase your talent.

Fortunately, the Badger team did very well. They won the organization?s 2003 Outstanding Chapter award and took second place among 37 teams in NAMA?s highly competitive student marketing competition.

The Outstanding Chapter contest rates things such as programs, member recruitment, fundraising, and career development. This is the fifth time in the past seven years that Badger NAMA took home this $500 award.

The team?s marketing presentation promoted Calf Assure Colostrum Replacement, a product designed to help dairy farmers improve calf survival. The students put together a comprehensive marketing plan and delivered a 20-minute presentation to a panel of judges drawn from among the nation?s top agricultural marketing executives.

The team received considerable local support. Madison-based Vita-Plus Corporation provided the product idea and marketing advice. A video testimonial by area dairy farmers Lloyd and Daphne Holterman ? both graduates of the UW-Madison?s College of Agricultural and Life Sciences — featured prominently in the presentation.

Badger NAMA is based in the Department of Life Sciences Communication at the College of Agricultural and Life Sciences. Professor Tom Schomisch advises the group.

The National Agri-Marketing Association sponsors student chapters at 36 agricultural colleges and universities. NAMA is a trade association devoted to professional growth of its 2,400 members representing marketing and sales leaders from agricultural firms, agricultural media, advertising and public relations agencies.