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Atlas Links Customers With Farm Fresh Food

Anyone who shops the Dane County Farmers’ Market knows that locally grown food is healthy eating at its best. But did you know that there are many other opportunities to buy fresh, tasty produce, meat, cheese, and other locally grown food directly from farmers and businesses?

The 2002 Farm Fresh Atlas is your guide to delicious, farm-fresh eating. The Atlas includes descriptions and locations of 50 farms and food-related businesses that sell their products directly to customers in southern Wisconsin. In addition, the Atlas lists farmers’ markets, restaurants, food co-ops, and other business sponsors that feature locally grown food. All of the farms and businesses listed in the Atlas pledge to protect our land and water resources, treat animals with care and respect, and provide safe working conditions for their employees.

“Beginning May 18, the Atlas will be available Saturdays at the Dane County Farmers” Market while supplies last,” said market coordinator Judy Hageman. “The Atlas is a great resource, and it”s free. I encourage everyone who cares about eating well and supporting our family farms to pick up a copy.”

The Dane County Farmers” Market will have the Atlas available at their information booth on the capitol square at the top of State Street. In addition, many Madison-area businesses and farmers” markets will feature the Atlas during the summer months. These include the Willy Street Co-op, the Mifflin Street Co-op, the Regent Market Co-op, Cafe Assisi, L”Etoile Bakery and Market, and the East Side Farmers” Market.

UW-Madison rural sociology professor Jack Kloppenburg says that buying food locally is good for family farms and communities. “When you buy food directly from a family farm, the farmer pockets a bigger profit. And the money you spend on that food stays in our communities. I strongly urge people to use the Atlas not only to buy food, but to learn more about how food is grown and how their purchasing decisions can make a positiv