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UW-Madison Chapter Honored At National Agri-Marketing Association Meeting

The University of Wisconsin-Madison student chapter of the National Agri-Marketing Association won the Outstanding Student NAMA Chapter competition at the national contest April 17 at Nashville, Tennessee.

The award is based on an annual report each of the 36 student chapters submit for the competition. The chapters are scored on six criteria: chapter programs, membership recruitment, fund raising, career development, chapter communication, and overall management. This award marks the fourth time in the past six years that the UW-Madison NAMA chapter has won this national contest. The 65-member student chapter received $500 and a plaque.

UW-Madison NAMA members won three scholarships presented by the NAMA scholarship foundation. Christine Lepple of Beaver Dam, Wis. won the $1,000 scholarship for freshmen. Dan Dogs of Theresa, Wis. won the Primedia Agribusiness $1,000 scholarship. Bethany Gries of Loyal, Wis. earned one of four $500 scholarships. The Madison chapter also won a $100 innovative award for its chapter programs

In addition to the student awards, the Badger NAMA organization (the Wisconsin-based professional member of the national NAMA organization that sponsors the student chapter) was awarded the Outstanding Professional Chapter award. The award is presented by the student organizations.

The UW-Madison NAMA marketing team won the first round competition at the national contest, and faced the University of Tennessee in the semi-final round. The UT team marketed BoviSynch – the same product as the UW-Madison team”s ProSynch. Both schools prepared a marketing plan to introduce a new progesterone product which will control ovulation until beef and dairy producers want to breed heifers and cows. Tennessee reached the final-four contest the next day after a close three-judge vote. The first-round judges called the UW-Madison team “a well-oiled machine” in their critique session.

The National Agri-Marketing Association sponsors student chapters on 36 agricultural colleges and universities. NAMA is a trade association devoted to professional growth of its 2,400 members representing marketing and sales leaders from agricultural firms, agricultural media, advertising and public relations agencies.