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Field day to help beginning apple growers make sound business decisions

A field day for people wanting to start a business growing and selling apples will be held in the Madison, Wisconsin area on April 6. The event will feature visits to two orchards, lunch and a short classroom session.

This event is designed to help aspiring business owners make smart decisions. Beginning orchardists face a variety of challenges and significant expenses. Participants will learn about orchard design, selecting rootstocks and varieties, marketing options and financial planning. They will also be introduced to a new tool designed to help growers predict costs and eventual income from tree crops.

“The Fruit and Nut Compass is a spreadsheet we have created to help new and beginning growers assess the feasibility and financial returns for an orchard business,” says event coordinator John Hendrickson, an outreach specialist with the UW–Madison Center for Integrated Agricultural Systems (CIAS).

The Beginning Apple Grower Field Day is part of the Midwest School for Beginning Apple Growers, which is run by CIAS.

The registration fee for the field day is $45 and includes lunch and snacks. Pre-registration is required. For more information or to register, visit: or contact John Hendrickson at or (608) 265-3704.