The Wisconsin School for Beginning Market Growers, a three-day workshop for anyone interested in starting a fresh market vegetable farm, will be offered January 13-15 on the UW-Madison campus.
The school was begun 14 years ago to help aspiring market growers take advantage of the rising demand for local and organic food and rapid growth in farmers’ markets, community-supported agriculture farms, and stores, restaurants and institutions seeking locally produced vegetables. But one of the first lessons is that it takes more than demand to make an enterprise succeed, says John Hendrickson, the school’s coordinator.
“While the popularity of local food creates opportunities, it does not
ensure a profitable or enduring business,” he cautions. “Our
intensive workshop provides a comprehensive look at what it takes to
start and operate a business growing and selling fresh vegetables. We
want people to not only learn how to grow food, but also how to make
smart decisions about marketing, pricing, capitalization and labor.”
The program emphasizes organic production methods and direct
marketing. Participants will learn about fertility management,
greenhouse use, season extension, pest management, equipment needs,
planning and budgeting. The program’s instructors include experienced
growers and UW faculty and staff.
Practical know-how is the cornerstone of the course, but past
participants have appreciated hearing the real-life stories of
experienced growers and being able to network with peers who share
their interest in making a business out of growing and selling fresh
The School for Beginning Market Growers is sponsored by the UW-Madison Center for Integrated Agricultural Systems. Registration for the program costs $325. Enrollment is limited, so early sign-ups are advised. For more information, contact John Hendrickson at (608) 265-3704 or firstname.lastname@example.org, or visit the CIAS web site: www.cias.wisc.edu