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Farm-Fresh Atlas seeks farm and food business listings

If you are a farmer or local business that wants to attract more customers in the Milwaukee Metropolitan area, then the 2012 Farm Fresh Atlas of Southeastern Wisconsin is for you! The Atlas features local farmers and farmers markets.

“We’re developing this Atlas to meet consumers’ renewed interest in choosing where their food comes from” said Rose Skora with Kenosha/Racine Counties UW-Extension. “Consumers want the freshest, best tasting and healthiest food available. Additionally, they want to help preserve farms as part of the local landscape. The Atlas lets people know where and how to buy directly from growers.”

Even with all the back breaking work that farmers have to do, sometimes the hardest thing they must face is marketing their products.

“The Farm Fresh Atlas of Southeast Wisconsin is by far one of our farm/greenhouse business’ best marketing tools. It’s where you need to be if you offer direct-farm sales, agri-entertainment or farm market sales. Our farm customers love the atlas section listing all of the farm markets in our part of the state. The Farm Fresh Atlas of Southeast Wisconsin offers a good value for our advertising dollar and helps promote our agriculture industry!” said Gail Yerke, Yerke Frog Valley Greenhouses in Mukwonago.

Farmers who sell directly to consumers, through on-farm sales, farm stands, farmers’ markets, CSAs, or U-Pick operations or through other methods can be listed in the Atlas. Any food related business that also supports farmers such as cheese factories, food coops, restaurants, bakeries, meat processors and others can participate as a business sponsor.

The cost to list a farm in the Atlas is $50. Businesses listings are $175. There will also be ad space available for businesses who would like that option. New this year is an early bird registration that ends Nov. 4. Costs go up slightly after that date. Final applications are due Dec. 16. Atlases will be available for distribution beginning in March of 2012.

Eighty thousand Atlases will be printed and distributed in 2012 at farmers’ markets, through participating farms and businesses and through tourism and convention bureaus, public libraries, and events such as county fairs. Target counties include Kenosha, Racine, Walworth, Milwaukee, Waukesha, Ozaukee, Washington, Dodge, Jefferson and Rock Counties. Additionally, farms outside of this area can be included if they sell their products within these target counties. All farms and businesses who list in the hard copy version will also have their information on the website, which is

For more information or to request application materials, contact Rose Skora, agriculture educator for Kenosha/Racine Counties UW-Extension at 262-857-1945, or Applications are also available on the website at

from the UW-Extension news office