Aspiring fresh market vegetable growers can learn the fundamentals of
the business from veteran growers and other experts at the 2009
Wisconsin School for Beginning Market Growers, Jan. 16-18, on the UW-
John Hendrickson, the school”s coordinator, says that demand for
fresh, local produce has never been higher. He notes that farmers”
markets are seeking vendors, most community-supported agriculture
(CSA) farms sell as many memberships as they can handle, top chefs
are building their menus around fresh, local produce, and grocery
stores want to stock these products on their shelves.
But while this demand creates opportunities, it doesn”t ensure that a
commercial fresh market business will earn a profit, or even survive,
“We want people to not just learn how to grow food, but how to make
smart decisions about marketing, pricing, capitalization and labor,”
he says. “Our intensive workshop is designed to provide a holistic
and detailed look at what it takes to start and operate a business
growing and selling fresh vegetables.”
The school emphasizes organic production methods and direct
marketing, delving into fertility management, use of greenhouses,
strategies to extend the season, pest management, equipment, planning
and budgeting. There will be ample opportunities to network with
others interested in starting a fresh produce business and to peruse
a show-and-tell table featuring a variety of small tools and gadgets.
Instructors include veteran organic growers Michael Racette of Spring
Hill Community Farm, Tricia Bross of Luna Circle Farm and Jenny Bonde
of Shooting Star Farm. They will share their strategies for selling
through farmers” markets and CSAs and directly to restaurants. Other
speakers will cover topics ranging from insects to business management.
“The greatest thing about this workshop is that it is based in
reality … actual growers from working farms with true experience,”
noted one past participant. “Their honesty and generosity with
detailed information is invaluable.”
The School for Beginning Market Growers is sponsored by the UW-
Madison Center for Integrated Agricultural Systems. The fee is $275.
Enrollment is limited to 30, so early sign-ups are advised. For more
information, contact John Hendrickson at (608) 265-3704 or
email@example.com, or visit the CIAS web site: www.cias.wisc.edu.