COVID-19 Response

For information about fall semester instruction and campus operations, please visit

During this time, please contact us at

Jones Appointed Director of Center for Dairy Profitability

Bruce Jones, professor of agricultural and applied economics at the University of Wisconsin-Madison/Extension has been appointed director of the UW Center for Dairy Profitability. Jones served as director of the Center previously, from 1995 through 2000.

The Center for Dairy Profitability develops, coordinates and conducts interdisciplinary educational and applied research programs, emphasizing business management, human resource management, production systems, finance and marketing systems that enhance dairy profitability.

Jones says the Center works to help state dairy farmers become more competitive.

“The greatest challenge for Wisconsin dairy producers at this time is the low price of milk,” he explained. “The majority of our dairy producers are struggling to make ends meet, and these cash flow problems of dairy producers are going to continue until we see some recovery in milk prices.”

Before the recent collapse in milk prices, many Wisconsin dairy producers were considering modernization projects — replacing stanchion and tie-stall dairy systems with parlor-based free-stall systems or grazing systems, Jones said.

“This retooling of Wisconsin’s dairy industry has to continue if Wisconsin producers are going to effectively compete in the future with other dairy producers in the U.S. and internationally. It will be the responsibility of the Center to provide Wisconsin dairy producers information about various modernization options they could use to improve the profitability of their dairy operation and the quality of life for their families.”

“Bruce Jones brings excellent skills and experience to the Center for Dairy Profitability,” said Elton Aberle, dean of the UW-Madison College of Agricultural and Life Sciences. “We are extremely pleased he has agreed to reassume this leadership assignment.”

Recent publications by UW faculty affiliated with the Center cover a variety of topics that are important to Wisconsin dairy farmers, from studies of grazing techniques to economic trends affecting the dairy industry. The Center also develops educational materials to help dairy farmers make informed business decisions and improve production practices.

Jones has been on the Wisconsin faculty since 1984 and served as Center director from 1995 to 2000. His research has focused on dairy management issues and Wisconsin farmland markets. He has received the Pound Extension Award from the College of Agricultural and Life Sciences at UW-Madison, the Award for Excellence from UW-Extension, and the “Second Mile Award” from the Wisconsin County Agent Association.