The University of Wisconsin-Madison National Agricultural Marketing Association club won the Outstanding Student Chapter Award for the second year in a row at the NAMA annual conference April 16 in Dallas, Texas. This is the first time any school has won back-to-back awards.
NAMA sponsors student chapters at 36 U.S. agricultural colleges. Schools are rated on their annual report, which describes management of student programs, membership growth, fund-raising activities, programs with NAMA professionals, and marketing teams.
The 65-member UW-NAMA club also won an Innovative Idea Award for sponsoring a marketing team practice session with UW-Platteville and area NAMA professionals. The students simulated contest conditions they expected at the national competition.
Louann Hausner, a junior from Spring Green, Wis. majoring in agricultural journalism and agricultural business management, received a $1,500 Successful Farming scholarship. Deanna Drissel of Kenosha, Wis., majoring in agricultural business management, won the $1,000 sophomore class scholarship.
The UW-NAMA marketing team won the first-round competition for the ninth year in a row. They developed a marketing plan for a nacho cheese dispensing system. Gehl Dairy, of Germantown, Wis., provided the background information for the project. The students” presentation fell just short of making the “final four” in the competition.
National Agri-Marketing Association (NAMA) sponsors student chapters on 36 agricultural colleges and universities. NAMA is a trade association devoted to professional growth of its 2,400 members representing marketing and sales leaders from agricultural firms, agricultural media, advertising and public relations agencies.