The University of Wisconsin-Madison received the Outstanding Chapter Award at the National Agri-Marketing Association Conference in Nashville, Tenn. on Wednesday, April 16. Each year 36 student chapters compete for the award based on the chapters” ability to coordinate programs for members” career development, to interact with professional agricultural marketers, and to achieve chapter-specific goals.
“Our officer team set goals last fall and worked hard all year to achieve them,” Laura Daniels, UW-NAMA president, says. “The best thing is that the entire club can take pride in this award. All 54 members strived for the goals together. Our total membership right now is up 60 percent from last year. That isn”t something one person does alone.”
Competing chapters submitted an annual report summarizing their meeting agendas, fund raising activities and recruiting tactics. Tammy Donahoe, vice president of UW-NAMA membership, compiled and edited the winning report.
More than 300 marketing professionals from across the nation attended this awards ceremony to see the agriculture industry”s up and coming leaders. Many professionals look for prospective employees during the NAMA conference.
UW-NAMA remained in the spotlight as Tom Schomisch, agricultural journalism professor and UW-NAMA advisor, received the Outstanding Advisor Award this year, his tenth year as advisor. “This award recognizes the work of many terrific students,” Schomisch says. “My thrill is urging them to stretch their talents and prepare for marketing careers.”
Chapters are also rewarded for sharing new ideas. UW-NAMA received the career development innovation award for a tour in January of two Minneapolis advertising agencies and their clients” facilities. Individuals came home with honors too, as NAMA presented Louann Hausner the $1,000 sophomore scholarship and Renee Rippchen a $500 senior scholarship for their exceptional contributions to student NAMA.
The UW-NAMA Marketing Team won the first heat of the annual marketing plan competition. They developed a strategic marketing plan and promotional campaign for selling direct-transfer embryos to commercial dairy farmers. Team members include Laura Daniels, Burlington, Wis; Steve Drissel, Kenosha, Wis; Rochelle Fisher, Green Bay, Wis; Louann Hausner, Spring Green, Wis; Courtney Ott, Forest Junction, Wis; Renee Rippchen, Richland Center, Wis; and Heather Weigand, Evansville, Wis. This is the eighth consecutive year the UW-Madison team has won the opening round heat, Schomisch says. University of Florida won the final round competition.