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A team of University of Wisconsin-Madison faculty, students and community organizations, however, is out to construct a new reality: green housing that doesn’t require as much up-front expense.
Students in Rick Chenoweth’s Human Behavior and Environmental Problems course this semester teamed up with the Lake Ripley Management District to create a plan centered on community-based social marketing, an approach to promoting social behaviors that draws heavily on social psychology. CBSM has shown promise in medical campaigns, but its use in advancing environmental goals has outreach professionals around the state taking notice.